In addition to releasing All Together cereal, Kellogg will be making a $50,000 donation to GLAAD. “The All Together cereal encompasses the values of diversity, equality and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear,” said John McCourt, GLAAD’s senior director of development and integrated marketing.
Promoted by GLAAD, Spirit Day was started in 2010 by teenager Brittany McMillan in memory of gay students who took their own lives after being bullied. The box is purple in honor of Spirit Day (which was yesterday) when millions of people wear the color purple in honor of anti-bullying causes. It’s a symbol of acceptance no matter how you look, where you’re from or who you love.” “So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal. “We all belong together,” said Kellogg in a statement.
